HINCE

Hince Founded in 2019, Hince is a Seoul-based makeup brand known for its mood-driven, natural beauty products. Emphasizing individuality and confidence, Hince targets a slightly more mature audience, offering flattering shades like "my lips but better" (MLBB). Its product range includes the True Dimension Radiance Balm, Mood Enhancer Lip Glow, and Second Skin Glow Cushion. Recently acquired by LG H&H in 2023, Hince continues to redefine beauty trends with products that prioritize natural looks and contemporary ideals.